Urbansurf

Eat, drink, surf, repeat! Catching the wave in the heart of Zurich.

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Surfing in the heart of the city? On a unique outdoor surfing platform in Zurich, beginners as well as professional surfers can dream themselves to Hawaii. Besides the sporting spectacle, spectators enjoy cool drinks, live music and tasty food. Or simply a beautiful sunset behind the railway tracks.

The captivating concept got even better in 2018: Just in time for summer the location reopened in a fresh beach outfit. With a new name, an updated brand strategy and a playful design, Urbansurf has the potential to become a new favourite place.

Agency
Lukas Wanner Communication Design
My role
Strategy, concept, design
Disciplines
Branding, signage, merchandise
Photos
Severin Jakob, Robert Hangartner/The Wave Factory 
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Strategy

As part of the design team, I was involved in the strategic realignment. We aimed for an image transfer from sporty performance to trend-aware lifestyle.

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Brand values

The new branding focuses on a relaxing and inspiring lifestyle. Surfing, catering and culture complement each other in a natural way.

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Design concept

Spontaneous, vivid, sometimes ironic and somewhat rebellious – that’s how we imagine sunny surf culture meeting urban subculture.

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Logo

How does surfing and urbanity work together? It causes friction. We wanted to capture this very moment in the logo: architectural austerity meets untamed water.

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Graphic language

Inspired by the surf and skateboard culture, we created a set of graphics. They are wild, irritating, loud, humorous and want to touch.

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Bringing it to life

An experimental designer’s dream: images, text and graphics are arranged to bold layouts.

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Good vibes?

Check. Cool car? Check. Surfboard? Check. We had fun designing various applications for Urbansurf.

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Architecture

„Climb the cliffs and reach the bay“. Urbansurf’s architecture is inspired by rough cliffs.

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Signage

Weather-tanned wooden planks create holiday feelings. The signage blends in naturally, playing with spontaneous and irregular shapes.

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Eat and drink

Wooden and waterproof menu cards.

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Merchandise

Together with the client we designed a small but nice collection of t-shirts, beanie, caps, gym bag and more.

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