In an old hardware store in Basel, fashion designer Danielle Dreier realised her idea of a place where design and craft, boutique and workshop meet in an exciting store concept: the Taktil Work/Shop. This creative “laboratory” does not only focus on environmentally and socially sustainable production, it is also a popular venue to exchange with other makers.
In the task of translating the particular room concept into a visual identity, we were inspired by a look through the window display: create on the left, shop on the right. This led to a design that reflects this duality and can be easily applied to the products. In addition to printed materials, packaging and shop signs, we also created the website.
The old metal bars at the entrance are reminiscence of this place's previous life, while symbolising the network philosophy of Taktil at the same time. In a contrasty choice of type, industrial character (Pennsylvania) meets handcrafted charm Beckenham).
Cleverly used formats allow cost effective production. Several products, such as the packaging for sewing patterns are made in-house. The preprinted price tags are labelled by hand.
The responsive website is Taktil's digital window display. Here, visitors can find news, information on events and workshops, as well as portraits of emerging designers.