Sneakerness is the biggest and most comprehensive sneaker event in Europe. Founded by a bunch of shoe fanatics in the Swiss city of Bern, Sneakerness brings together sneakerheads from all over the world for more than 10 years. A culture connecting private sellers and leading brands, athletes and artists, musicians and designers, dancers and DJs, influencers and entertainers – being much more than just kicks.
Over the years, Sneakerness was undergoing the change from a small sneaker bazaar to a successful lifestyle event in major cities. The demands on the brand have changed fundamentally as a result of digitalisation. To take this in account, we edited parts of the brand design – without loosing the basic concept. A new key visual helps making the brand communication future-proof, in other words: more digital.
The Sneakerness website was completely revised. The focus is on the promotion of the events and the communication of the Sneakerness experience. Following the visual identity, we aimed for a straightforward design with sharp contrasts.