Claudia Link Photo Design

A simple yet elegant framing for beautiful photography.

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Photographer Claudia Link creates beautiful imagery. She realises projects in the field of still life, beauty, lifestyle, food, and reportage for notable clients. In search of new pictorial ideas, she likes to experiment with different materials and techniques, which adds an artistic touch to her work.

The brand essence is a simple yet elegant design, to highlight the strong visuals. A lot of white and a deep royal blue contrast the photography. An appealing mix of fonts maintain a balance between elegance and objectivity. The customised typeface with its unconventional details bring in personality and that certain something.

Agency
MOTO
My role
Creative direction, concept, design
Disciplines
Branding, printed matter, website
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The business cards are enhanced by a hand-embossed logo, which makes every piece a unique one.

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Website

As with the print media, functionality and clarity are reinforced on the website. The appropriate navigation guides the user through the numerous projects while focusing on the images.

Filter options allow to sort projects by category. Desktop navigation within a project is horizontal to achieve magazine-like image series.

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In portrait mode, navigation for projects is vertical for easy and intuitive use.

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Portfolio

An appreciative and personal relationship with her clients is essential. As a consistent continuation of the high-quality business card, we developed a flexible portfolio, to be equipped individually with projects as needed.

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